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5 Best Ways To Advertise Your Minecraft Server in 2024

Posted by Aron Kõrgemäe
October 31, 2023
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Best Minecraft server Marketing strategies 2024

So you’ve finally got your server running and you’re ready to get some players on it. However, marketing it seems to be quite a challenge. With numerous servers dying for attention, it’s crucial to adopt effective advertising strategies. In this article, we will be exploring 5 efficient ways to market your minecraft server and offer tips on improving conversion rates & grabbing players’ attention.

1. Minecraft Server List Websites

Listing your server on MCSL (minecraft server listing) websites is a fundamental step in promoting your server. These lists are popular among players looking for new servers to join. Here’s how to make the most of them:

  • Increasing Impressions. Ensure that your server ranks high on the list by encouraging voting or purchasing a sponsored slot.
  • Improving CTR (Click-Through Rate). Create an eye-catching server banner that entices players to click on your listing.
  • Boosting Conversion Rates. Provide a detailed server description, links to your community discord & website/store, and encourage positive reviews (when possible).

2. YouTubers & Streamers

Leverage the power of content creators to showcase your server to a broader audience. Remember to contact creators who are in your niche — if your server is Survival, try to get content creators who focus on Survival to work with you. Here’s how:

  • Partner with YouTubers and Streamers who focus on your offered gamemode and are open to featuring your server.
  • Provide them with essential information about your server and any special events. Give them some ideas on what to create the content about — let them feature some cool features about your server.
  • Encourage them to promote your server to their viewers through videos or live streams.
  • Offer the content creator to give their viewers a promotion code to purchase products on the server’s store.

3. Discord Server Advertisements

Creating a discord server for your minecraft community is very common nowadays, and a smart move to keep them all in one place. Promote your server on discord using the following ways:

  • Use discord bots to list your discord server on listing websites. There are many out there, but most commonly used is disboard.
  • Share your discord server on other minecraft community discord servers either for free or purchasing paid advertisements.
  • Engage with your discord community and encourage/reward them for inviting their friends to join as well.

4. TikTok & Social Media

Harness the power of popular social media platforms such as TikTok, X, Instagram, and others to reach a broader audience.

  • Create short, captivating videos or posts that highlight unique aspects of your minecraft server.
  • Use relevant hashtags and engage with the minecraft gaming community — preferably where the community is your gamemode focused.
  • Collaborate with influential social media accounts in the minecraft space.

5. Forum Advertising

You can use online forums such as Reddit, MinecraftForums, PlanetMinecraft, and others to connect with potential players. Here are a few ideas on how to use them efficiently:

  • Engage in forum discussions related to minecraft and your server’s niche/gamemode.
  • Share server updates, events, and unique features.
  • Advertise your server in designated sections.

Improving Conversion Rates for Minecraft server

Conversion rates are essential for retaining players. This is something that you should do some research on depending on your server’s niche/gamemode. Here are some tips to consider:

  • Write a detailed server description that highlights your server’s unique features, ranks, and events. Using in-game screenshots to showcase them is recommended.
  • Include links to your discord server, server IP, and server’s store/website.
  • Create an engaging YouTube trailer that showcases your server’s exciting aspects.
  • Encourage positive reviews from existing players to build trust and credibility.

It’s also important to grab players’ attention effectively. There are a lot of unique ways on how to do this, but here’s a few:

  • Design an eye-catching server banner with bright colors, bold text, and an enticing message.
  • Clearly convey what your server offers in your banner without requiring users to read through it.
  • Make sure your banner sparks curiosity and encourages users to click and learn more.
  • It’s important to have a great first-impression of the in-game server whenever a new user joins — put some effort into it!

By optimizing your server's marketing and using these tips, you can enhance your server's visibility and attract a thriving player community. Promote your server with enthusiasm, and watch your player base grow.

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